Behind every domain name there is an IP address that acts as the real address. Domain names came into presence to be used as shortcuts for their complex IP address.
From a Search Engine Optimization (SEO) perspective, an IP address tells the story about where a website is hosted. While websites hosted on dedicated servers get the advantage of having their own dedicated IP address, websites on shared hosting will have to share the same IP address hosted on one server with other websites or opt for SEO Hosting services. So, the answer to how to rank in search engines is simple—start with dedicated IP web hosting!
Using a shared IP address can lead to a host of potential security threats and search engine discrimination.
Depending on the web hosting provider and/or shared hosting plan, a website will often share an IP address with thousands of other websites. Not only does this significantly slow down the website, but it is widely speculated that websites with shared IP addresses will rank lower on search engines than websites with a dedicated IP.
Can I Check If a Website Is Hosted on a Dedicated or Shared Server?
Whois is a widely used domain information grabber that provides all the basic features and data you need to check whether a website is hosted on a shared server or a dedicated server.Simply go onto Whois and enter in a domain name and it will show the results. Here is an example of a website hosted on a dedicated server:
Shared Hosting vs. Dedicated Hosting
Hosting on a dedicated server automatically gets you a dedicated IP, whereas shared hosting doesn’t. Some shared hosting providers are well aware of this distinction and offer the option of purchasing a dedicated IP.
Despite having a dedicated IP, websites on shared hosting will still suffer the same disadvantages such as slow loading speeds and limited control. Even worse, purchasing a dedicated IP address on a shared server will not protect a website from being blacklisted when a neighbor website on the server is blocked for hosting illegal or pornographic websites.